Combatting Misinformation and Stress using Allay: a UX Case Study

Panic is clearly affecting people’s judgments
From Axios-Ipsos Coronavirus Index

R E S E A R C H

  • 4 men, and 6 women
  • Ages 25–60
  • 9 out of 10 struggled and continue to struggle with anxiety and stress
  • All acquired their news from platforms such as the TV or internet.
  • 8 DC Area; 1 NYC; 1 Richmond
  • All had bachelor’s degrees

C O N S T R A I N T S

S Y N T H E S I S

  • 9 out of 10 users mentioned a form of distraction as a means to cope with their anxiety, specifically “Meaningless scrolling” on instagram, or “easy board games.” Immediately an app that could include simple games (and allow competition between users) came to mind.
  • 6 out of 10 users cited “listening to music” or “listening to podcasts” as an escape from stress. Out of those 6 users, 3 were men and 3 were women.
  • 6 out of 10 users turned to a version of meditation (deep breathing) as a form of stress relief. Out of the 6 users, only 2 were men.

C O M P E T I T I V E • A N A L Y S I S

D E F I N I N G • T H E • P R O B L E M

G O A L

  1. Discretion — mental health to the user is a private struggle.
  2. Simplicity — simplifying the user’s news feed is necessary when the sheer volume of information is overwhelming.
  3. Consolidated — everything needs to be in one, easily-accessible place.
  4. Objective and Factual — everything can seem agenda-driven in such polarizing times. The feed should be curated with complete objectivity in mind, designed to equip the user with unbiased knowledge.

I D E A T I O N — U S E R • F L O W S

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D E S I G N — P A P E R • P R O T O T Y P E

F E E D B A C K

C L I C K A B L E P R O T O T Y P E

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C O N C L U S I O N • O U T C O M E S

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